Business Development Specialist

Lancaster Marketing

07/09/26

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Index

Position
Top Skills For This Role Include
Required Software Skills
Top Soft Skills
Top Bonus Skills We Would Like To See
Education, Certifications, And Qualifications

PositionTop Skills For This Role IncludeRequired Software SkillsTop Soft SkillsTop Bonus Skills We Would Like To SeeEducation, Certifications, And Qualifications

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Tower Marketing is seeking a talented, self-driven, and high-energy individual to serve as a Business Development Specialist. The right candidate will have a “hunter” mentality, being responsible for navigating complex company organization structures, identifying and contacting decision-makers, and creating proposals based on the services the agency offers. This role will be the key link between all new prospects and our in-house teams utilizing their service knowledge and experiences to grow these new prospect relationships, ultimately transforming these prospects into the agency’s new clients.

Position

Full Time

Top Skills For This Role Include

Lead business development efforts to contact all leads on agency’s in-house list, CRM prospects, and new prospects that fit the agency’s targeted client profile.
Intermediate knowledge of internet marketing, website builds, and creative offerings (e.g. client goals vs. team implementations to meet those goals)
Research and qualify new business opportunities within our target markets. This includes using LinkedIn, corporate websites / directories, online tools, online / in-person events, and following up on traditional word-of-mouth referrals
Initiate contact with new, potential prospects in order to generate and qualify leads, promote the agency’s services and benefits, and identify and propose solutions that meet their needs
Create detailed proposals, presenting those proposals, and following up with prospects to secure their approvals
Attend online webinars and / or in-person events and mixers to connect with new business opportunities
Host and prepare speakers for Tower’s Marketing Matters peer group, as well as online webinars and / or in-person events to create new business opportunities
Serve as the prospect advocate throughout the proposal phase, proactively communicating questions, issues, risks, and opportunities, as well as providing potential solutions
Ability to brainstorm, collaborate, and strategize with in-house team members, including designers, developers, and internet marketing specialists
Ability to document all prospect interactions in the agency’s CRM system, providing detailed updates to the accounts team and estimated close dates for high probability opportunities.
Report weekly summary of current business development efforts and forecasted new prospect opportunities
Promote Tower Marketing’s core values across the agency and conduct oneself in perfect alignment with those values

Required Software Skills

Leads presentations well in both informal and formal settings
Familiarity with project management tools, such as Teamwork, ActiveCollab, etc.
Competent understanding of CRM systems, such as ActiveCampaign, Hubspot, etc.
Proficient with Google Suite

Top Soft Skills

Strong interpersonal skills to form instant rapport with a broad variety of people types
Has a strategic mindset and understands what clients want and how to deliver it within the boundaries of a client’s budget, brand, and timeline
Possesses an inquisitive and open mind in order to consider and weigh each client’s requirements with the agency’s ability and resources available
Able to make recommendations, big and small, on ways to help clients reach their goals

Top Bonus Skills We Would Like To See

Able to effectively manage a range of client budgets and find creative solutions when making adjustments with project changes.
Experience with the Mac platform and familiarity with Mac devices: iMac, MacBook Pro, iPad, and iPhone.

Education, Certifications, And Qualifications

Minimum of Bachelor’s degree preferred in marketing or related field
3+ years of experience in a sales position
1 – 2 years experience in a digital marketing agency: website development, internet marketing

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