Growth Marketing Specialist

The Growth Marketing Specialist is responsible for driving customer acquisition, onboarding, product adoption, retention and commercial growth through CRM, customer lifecycle marketing, segmentation, marketing automation and data-driven optimisation. Working closely with the Marketing Manager and Campaign & Content Lead, the role ensures that marketing campaigns translate into measurable customer engagement, product usage and revenue growth.

Requirements

• Relevant degree or diploma in Marketing, Business, Digital Marketing, Analytics or related field
• CRM platform administration and optimisation (advantageous)
• Customer segmentation and audience management
• Customer journey mapping
• Marketing automation platforms
• Strong analytical skills with experience using Excel and data visualisation tools
• HubSpot (advantageous)
• Email marketing platforms
• Marketing attribution
• Looker Studio (advantageous)
• Strong analytical and problem-solving ability
• Ability to translate data into actionable insights
• Strong attention to detail
• Strong communication and stakeholder engagement skills
• Collaborative working style
• Curiosity and continuous improvement mindset
• Ability to work independently and within a team
• Commercial awareness with the ability to identify opportunities that improve revenue, customer adoption and customer lifetime value.

Benefits

• 25 days Annual Leave

• Two-month paid sabbatical after every 5 years of continued service
• Employee Wellness Programme
• Half-day Birthday Leave
• Provident Fund (included in CTC)