Marketing Coordinator

Marketing Coordinator supports the execution of in-country customer activation and marketing programs that drive sell-out performance, improve customer engagement, and align with regional commercial strategies. The role partners closely with Sales, Product, Revenue Management, and Sales Operations teams to implement promotions, support product launches, coordinate customer activation plans, and ensure effective program execution. Using data analysis, reporting, and performance tracking, the specialist evaluates program effectiveness, identifies opportunities for improvement, and provides actionable insights to stakeholders. The position also manages activation budgets, maintains marketing tools and documentation, ensures brand and governance compliance, and supports consistent execution of customer-focused initiatives.

Why This Role Matters

• Drives customer activation and marketing initiatives that directly support sales growth, sell-out performance, and stronger customer engagement across the market.
• Serves as a key cross-functional partner, aligning Sales, Product, Revenue Management, and Operations teams to ensure successful execution of promotions, launches, and customer programs.
• Provides data-driven insights and performance analysis that help optimize marketing investments, improve program effectiveness, and inform future commercial decisions.
• Ensures operational excellence through budget management, compliance oversight, and consistent execution of customer-facing activities that strengthen brand presence and business outcomes.

What You Will Do

• Execute customer activation and marketing programs that support commercial strategies, drive customer engagement, and improve sell-out performance.
• Coordinate promotions, product launches, and customer-specific activation plans in partnership with Sales, Product, Revenue Management, and Operations teams.
• Analyze customer, channel, and product performance data, providing reports and insights to measure program success and identify improvement opportunities.
• Monitor program execution, promotional compliance, and customer-facing activities to ensure consistent, high-quality delivery and brand alignment.
• Maintain activation tools, trackers, web content, and documentation to support efficient planning, communication, and execution.
• Manage activation and cooperative marketing budgets, including forecasting, spend tracking, vendor coordination, invoice review, and budget reconciliation.

What We’re Looking For

• Bachelor’s degree in Business, Marketing, Finance, or a related field; advanced degree preferred., with a Master’s degree preferred.
• 3+ years of experience in marketing, customer activation, sales, product management, merchandising programs, or related commercial functions.
• Experience supporting marketing campaigns, promotional programs, product launches, and customer-focused initiatives.
• Proficiency in marketing tools, data analysis, performance reporting, and business insights generation.
• Demonstrated strengths in project management, cross-functional collaboration, communication, and organizational effectiveness.

Additional Details

• Relocation Available: No.
• Sponsorship Available: No.
• Typical Schedule: 8:00 am to 5:00 pm.

Goodyear is one of the world's largest tire companies. It employs about 63,000 people and manufactures its products in 49 facilities in 19 countries around the world. Its two Innovation Centers in Akron, Ohio, and Colmar-Berg, Luxembourg, strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its products, go to www.goodyear.com/corporate

Goodyear is an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to any characteristic protected by law.