Sales Rep ( Hospitality )

Sales Rep (Hospitality)

Recruiter

Be Different Recruitment

Job Ref

JHB006451/MM1

Date posted

Friday, July 17, 2026

Location

Johannesburg, South Africa

SUMMARY

Our client based in Isando, Kempton Park that proudly serves the hospitality industry with a comprehensive range of high-quality products is looking for a Sales Rep (Hospitality) to develop, manage and optimize distribution channels to ensure products reach the market efficiently and effectively.

In the FMCG environment, this role focuses on maximizing product availability, driving sales through various channels (e.g. retail, wholesale, informal trade) and improving route-to-market strategies in a fast-moving, high-volume setting.

POSITION INFO

In order to be considered the following is required: Bachelor's degree in Business, Marketing, Supply Chain or related field 5 - 8 years of experience in FMCG sales, distribution or trade marketing Strong experience managing distributors and route-to-market strategies Strong understanding of FMCG distribution models (formal and informal trade) Excellent negotiation and relationship management skills Data-driven decision-making and analytical ability Strong leadership and team management Proficiency in sales and distribution systems / tools More travel Training sales teams Hunt new distributers in new countries Key Performance Indicators (KPIs): Distribution coverage (% of outlets reached) Sales volume and revenue growth per channel On-shelf availability / stock availability Distributor performance and ROI Order fulfilment rates and delivery efficiency Market share growth Duties & Responsibilities: Channel Strategy and Management: Develop and execute distribution channel strategies aligned with overall sales objectives Manage multiple channels such as modern trade, general trade, wholesale and e-commerce Identify new market opportunities and expand distribution footprint Route-to-Market Optimization: Design and continuously improve route-to-market (RTM) models Ensure efficient product flow from warehouse to end customer Optimize coverage, frequency and delivery models Distributor and Partner Management: Appoint, manage, and evaluate distributors, wholesalers and third-party logistics partners Negotiate contracts, margins and service level agreements (SLAs) Monitor distributor performance and ensure compliance with company standards Sales and Volume Growth: Drive sales volume through effective channel execution Ensure product availability, visibility and merchandising standards Support promotional campaigns and product launches across channels Performance Monitoring and Reporting: Track key channel KPIs such as sales growth, market coverage, stock availability and order fulfilment Analyze data to identify gaps and opportunities for improvement Provide regular reports and insights to senior management Inventory and Supply Chain Coordination: Collaborate with supply chain teams to ensure optimal stock levels Minimize stockouts and overstock situations across channels Align demand planning with sales forecasts Market and Competitor Analysis: Monitor competitor distribution strategies and market trends Identify opportunities to improve market share and channel efficiency Adapt strategies to suit changing consumer and trade dynamics Team Leadership and Field Execution: Lead and coach field sales or distribution teams Ensure execution excellence at store level Drive accountability and performance culture Information displayed above not limited to advertisement. If you are interested in this role please apply for the role asap as we are reviewing CVs and will reach out to you asap if you have a good CV for the role. Please consider your application as unsuccessful if you have not received a response within 14 days of submitting your application.