Sales Marketing Manager
The Legends Agency
Sales & Marketing Manager
Salary: R40,000 – R50,000+ per month (depending on experience)
Location: Cape Town (Office-based with travel requirements)
About the Role
Our Client is looking for a driven and commercially minded Sales & Marketing Manager to lead growth initiatives and expand the company’s international footprint. This is not a passive role — we are seeking someone with a true “hunter” mentality who thrives on building relationships, generating new business, and actively pursuing opportunities.
The ideal candidate has deep tourism industry DNA, understands global travel trends, and is confident representing the business at international platforms while driving direct sales through proactive outreach.
Key Responsibilities
Sales Leadership & Business Development
- Actively identify, pursue, and secure new business opportunities through cold calling, networking, and strategic outreach
- Build and maintain strong relationships with international agents, tour operators, and travel partners
- Develop and execute sales strategies to grow revenue and market share
- Manage the full sales cycle from prospecting to closing deals
- Represent the company confidently in global markets
International Trade & Industry Presence
- Plan, attend, and represent the business at international travel shows, trade fairs, and roadshows
- Develop partnerships that strengthen global distribution channels
- Ensure strong brand visibility within key tourism markets
- Conduct follow-ups and convert trade engagements into measurable sales
Marketing Strategy & Execution
- Drive integrated marketing campaigns aligned with sales objectives
- Collaborate on brand positioning, digital presence, and promotional material
- Identify new market opportunities and customer segments
- Monitor campaign performance and adjust strategies for maximum ROI
Reporting & Performance Management
- Track sales performance, pipeline activity, and conversion metrics
- Provide regular reporting and forecasts to leadership
- Analyse market trends to guide product and sales strategy
Requirements
- Proven experience in a sales and marketing role within the tourism or travel industry
- Strong track record of generating new business and meeting revenue targets
- Hands-on experience attending and leveraging international travel shows
- Confident cold caller with a natural ability to open doors and close deals
- Excellent relationship-building and negotiation skills
- Ability to work both strategically and operationally in a fast-paced environment
- Willingness to travel internationally when required
Personal Attributes
- Entrepreneurial, energetic, and highly self-motivated
- A natural deal-maker who enjoys chasing opportunities
- Results-driven with a strong sense of ownership and accountability
- Passionate about travel and knowledgeable about global tourism dynamics
- Adaptable, resilient, and comfortable working in a growth-focused business
Why Join our client?
- Opportunity to shape and grow an ambitious travel brand
- International exposure through trade shows and global partnerships
- A collaborative, high-energy team environment
- A role with real autonomy, impact, and earning potential