Brand & Commercial Manager
Syntech
The Brand & Commercial Manager is responsible for the commercial success of an assigned portfolio of brands or product categories by developing and executing effective go-to-market strategies that drive revenue, profitability, market growth, and brand performance.
The role serves as the commercial link between Product Management, Marketing, Sales, Listings, and external vendors, ensuring that commercial objectives are translated into coordinated execution across the business. The role is accountable for commercial outcomes across the brand portfolio while partnering with cross-functional teams, ensuring alignment and execution without duplicating or replacing the responsibilities of other departments.
The Brand & Commercial Manager is accountable for brand performance, pricing strategy, channel development, vendor engagement, and ensuring that complete, accurate product information is available to enable timely product listings and effective marketing campaigns.