Marketing Manager

The Marketing Manager is responsible for owning and independently driving the group's marketing strategy, brand communications, and content output across all brands and business units. This is a senior, hands-on role for an experienced marketing professional with strong creative and copywriting ability, who can move confidently between strategy, campaign planning, content creation, and performance reporting with minimal oversight.

The Marketing Manager translates business objectives into marketing strategy and campaign briefs, takes ownership of brand voice and creative quality across every platform, and is expected to bring original ideas, initiative, and sound creative judgement to the role rather than simply executing instructions.

Managing role: While the Marketing Manager carries overall accountability for strategy, content quality, and results, the role is supported by an internal team to assist with day-to-day production and coordination. The Marketing Manager directs and quality-controls this support so that the role remains one of leadership and creative direction.

QUALIFICATIONS & EXPERIENCE

• A relevant degree or qualification in Marketing, Communications, Media, Design, or a related field.
• 4-6 years of relevant experience in marketing management, digital content creation, content marketing, or a similar senior role.
• Demonstrable experience independently managing social media channels and marketing campaigns for brands or businesses, ideally across multiple brands or business units.
• A strong portfolio showing examples of copywriting, social media content, short-form video, design, or campaigns personally created or led.
• Experience managing marketing campaigns with a strong focus on digital channels, lead generation, and measurable results.
• Experience managing budgets, supplier relationships, and marketing administration.
• Experience in a fast-paced B2B and/or B2C marketing environment is advantageous.

COMPETENCIES & SKILLS

• Exceptional copywriting, proofreading, and storytelling skills across digital and print formats — this is a key requirement of the role.
• Strong creative insight and the ability to originate ideas, campaigns, and content independently — creativity is very important in this role.
• Excellent understanding of the link between marketing and sales, and the ability to connect content activity to broader business objectives.
• Strong working knowledge of Instagram, Facebook, LinkedIn, and of social media platform management and digital analytics would be beneficial (e.g. Google Business, Google Analytics).
• Working knowledge of content creation and video-editing tools such as Canva, CapCut, and Adobe Creative Suite would be beneficial.
• Technologically skilled, with a strong interest in and understanding of AI; able to identify and recommend technology that can improve marketing and business workflow.
• Proven ability to generate content for multiple formats and brands, and to execute and manage digital campaigns end-to-end.
• Strong proficiency with technology, spreadsheets, word processing, presentations, and filing systems, preferably in a Google-based environment.
• Highly organised, with strong project and time-management skills and the ability to manage several platforms, calendars, and schedules at once.
• Excellent oral, written, and interpersonal communication skills; a collaborative communicator who works effectively with internal teams and external suppliers.
• Strong attention to detail and quality-control standards.
• Calm, professional, and solutions-focused when handling customer or community issues.
• Comfortable receiving feedback and adapting creative work accordingly.
• Practical understanding of user-generated content, content permissions, and usage rights.

DUTIES & RESPONSIBILITIES

The duties include, but are not limited to, the following:

• Independently develop, own, and evolve the marketing strategy and quarterly plans, aligning all activity to overall business goals.
• Lead copywriting across all digital and print platforms — website, email, social media, sales and marketing collateral, campaigns, and internal/external communications — ensuring every piece of copy is on-brand, persuasive, and polished. (Copywriting is a core strength of this role.)
• Create clear, actionable briefs for internal teams, agencies, freelancers, photographers, videographers, and other content creators.
• Plan, implement, and manage end-to-end promotional and digital marketing campaigns, in partnership with sales and other internal teams.
• Own lead generation strategy and campaigns; measure, analyse, and report on results, and use data insights to continually optimise future activity.
• Maintain and evolve brand and corporate identity consistently across all brands, platforms, and touchpoints.
• Monitor and report on marketing and campaign performance, translating analytics into clear insights and recommendations for stakeholders.
• Manage relationships with design agencies, freelancers, content creators, and external marketing partner companies, including briefing, direction, and quality control of their output.
• Conduct market research and monitor industry and platform trends to keep marketing activity current, competitive, and best-practice.
• Own social media strategy, planning, and content calendars across Instagram, Facebook, LinkedIn and other relevant channels, adapting tone, messaging, and format for each platform and brand.
• Drive content creation and production — including short-form video, graphics, carousels, stories, and campaign assets — personally where appropriate, and through briefed creators and suppliers.
• Oversee community management: monitor brand channels, comments, and messages daily; engage authentically; escalate sensitive customer, product, or reputational matters appropriately; protect the brand's tone of voice.
• Maintain an organised, accessible content library with consistent file naming, tagging, version control, and clear records of usage rights and creator permissions.
• Manage the marketing budget: track expenditure against forecast, record spend accurately and timeously, and coordinate supplier quotations, invoicing, and payment.
• Identify and recommend technology and AI tools that can improve marketing effectiveness and workflow, keeping the business at the forefront of marketing innovation.
• Maintain and develop website content and SEO.
• Develop, implement, and deploy email marketing campaigns and related web content in collaboration with sales and other internal teams.

Vutomi Mukhari