Channel Representative

Closing Date 2026/08/18

Reference Number RCL260811-1

Company RCL Foods

Job Title Channel Representative

Functions Customer

Job Type Classification Permanent

Location - Town / City Kokstad

Location - Province KwaZulu-Natal

Location - Country South Africa

RCL FOODS is a deeply rooted South African food manufacturer that produces some of the country’s most-loved brands, including Yum Yum peanut butter, Nola mayonnaise, Ouma rusks, and Selati sugar, just to name a few. At the heart of our culture and strategy is our Purpose – WE GROW WHAT MATTERS – which reflects our belief in collectively doing that little more to create a positive impact that truly matters.

Visit our website: www.rclfoods.com

RCL Foods is recruiting for a driven, highly energized and customer focused

Channel Representative within the baking business unit.

The suitable candidate will be required to address regular operational needs of customers and to monitor as well as to ensure improved route optimisation and driver efficiency.

This role will be based in Kokstad and reporting to the Area Sales Manager.

This role is a Permanent role.

Minimum Requirements

Education and Qualification:

• Matric
• Valid Driver’s License (Code 10) with PDP and Own Car

Experience And Training

• 3 to 5 years’ experience in a sales function.

Duties & Responsibilities

• Ensure efficient and cost-effective product distribution
• Ensure driver teams deliver according to mapped and optimised routes
• Ensure all new and old customers are plotted on the GPS system
• Ensure orders are geared towards improving truck utilisation and loaves/km
• Ensure balancing of orders placed, delivered and returned
• Monitor driver orders for informal trade customers daily
• Monitor and track returns daily
• Craft and action plans to drastically improve returns
• Submit sales figures from drivers daily
• Ensure driver teams’ sales are in line with sales targets
• Source and distribute of key trade intelligence
• Provide actionable plans for improvements and combating competitor activities
• Ensure the capturing and allocation of all customer details
• Ensure all customer details and classifications are loaded correctly on new accounts and are correctly listed on existing accounts
• Ensure driver competency and delivery time management
• Support, train, discipline and lead the driver & van assistant teams to deliver sales excellence
• Employ efficient route riding system to see all customers within each month
• Evaluate on-the-job performance, and provide training on shortfalls identified
• Monitor Trade Prices
• Submit weekly price surveys for informal trade customers
• Monitor RSP’s and execute pricing strategy, policy and mandate
• Build long standing relationship with customers
• Increase sales volume and market share in General Trade stores
• Develop a strategy with Informal Sales Representative to gain new business
• Handle customer complaints and queries
• Ensure merchandising to the company’s standards
• Supports the Informal Sales Representative in providing adequate route optimisation and rationalisation solutions
• Ensure the customer needs are met within a viable business framework
• Provide a link between customers and drivers for a seamless transition of products
• Provide key trade intel and address regular customer service requirements