Limpopo Sales Representative

Regional Sales Representative

Limpopo Region

Casofour is South Africa's most successful independent gypsum plaster manufacturer, having captured approximately 25% of the national market in under eight years. From its head office and factory in Alrode, Johannesburg, the group manufactures a range of gypsum-based building products — including skimming plasters for inland and coastal applications, a jointing compound, and a bonding liquid.

Casofour is hiring an energetic, self-motivated Regional Sales Representative to grow our customer base across Limpopo. This is an external, field-based sales role suited to someone who thrives on the road, building relationships with hardware retailers, distributors, and contractors across the region.

Role Details

• Location: Polokwane-based, covering Limpopo. Field-based role — no office required initially. Own vehicle essential.

• Territory: Limpopo Province

• Reports to: Kelvin Powrie (Sales Manager), Sandy Bosman (Managing Director), and Mr Bradley Bunch (CEO — strategic direction)

• Employment type: Permanent employment, with a 3-month probationary period

Responsibilities

Commercial Account Management

Maintain and grow existing commercial distributor relationships in Limpopo through structured, disciplined engagement — this is a relationship-driven role, not an order-taking one.

• Run structured weekly call cycles on all active accounts

• Understand each distributor's purchasing patterns, end-customer base, and competitive pressures

• Position Casofour as the distributor's preferred plaster supplier

Retail Expansion

• Systematically approach and secure listings with major retail hardware chains and independents across Limpopo

• Work with head office to activate chain listings, then ensure in-store execution — product on shelf, staff trained, stock maintained

• Identify target independent stores, make initial approaches, negotiate listings, and manage the ongoing relationship

Contractor Relationship Building

• Build awareness and preference for Casofour among Limpopo-based plasterers, ceiling contractors, and builders

• Visit active construction sites to demonstrate product and provide technical support

• Build a network of contractors who actively request Casofour by name

Market Intelligence

• Provide regular, structured feedback on competitor pricing, distribution, and representative activity

• Report any quality issues raised by customers or contractors

• Act as Casofour's eyes and ears in the region

Reporting and Administration

• Log call reports on the Sales Team App detailing all customer and contractor visits, outcomes, and follow-up actions

• Attend a weekly one-on-one with the Sales Manager to discuss concerns, feedback, and planning

• Attend a monthly full sales team meeting to discuss matters relevant to the team

• Attend training sessions as scheduled

Requirements

• Matric certificate

• South African citizen

• Previous sales experience

• Computer literate

• Based in or near Polokwane, with willingness to travel extensively across Limpopo

• Own reliable vehicle and valid driver's licence

• Strong interpersonal skills — a face-to-face relationship role, not telesales

• Self-motivated and able to work independently without daily supervision

• Commercially astute — understands margins, pricing, volume dynamics, and what drives a distributor's purchasing decisions

• Experience in the South African building materials industry (ceiling and partition, drywall, plastering, or related construction materials) advantageous

• Established relationships with distributors, contractors, or retailers in the Limpopo construction market advantageous

How to Apply

This role is being filled through direct industry outreach and referrals. If you believe you are the right person for this position, send your CV and a cover letter telling us about your experience in the Limpopo building materials market, the relationships you would bring, and why working for Casofour excites you.

Mrs Shelly Bunch

Sales Support, Casofour (Pty) Ltd

***email_hidden***