Sales Manager at Lila Investments Group

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August 13, 2026

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Company: Lila Investments Group (Pty) Ltd

Location: Butha-Buthe HQ, Lesotho

Department: Operations Department

Lila Investments Group (Pty) Ltd invites applications from suitably qualified Mosotho candidates for the position of Sales Manager – Fuel & Aggregates. The successful candidate will lead business development, key accounts and sales execution in the fuel, aggregates and related industrial markets from Butha-Buthe, Lesotho.

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Reporting and Role Boundaries

Owns the sales pipeline, account development and commercial follow-up; does not independently approve credit limits, procurement commitments or pricing outside approved parameters.
Marketing generates market visibility and leads; the Sales Manager is accountable for conversion and customer relationships.
Procurement and Operations confirm availability, cost and delivery capability before commitments are made.
Finance retains responsibility for credit approval, invoicing controls, receivables reporting and payment allocation.

Key Responsibilities

Sales Strategy and Pipeline

Develop annual and monthly sales plans for fuel, aggregates and related customer segments.
Build a qualified pipeline across construction, mining, transport, government, commercial and institutional customers.
Set account, volume, margin and conversion targets and report performance weekly and monthly.
Monitor market pricing, competitor activity and demand trends.

Key Account Management

Develop and maintain relationships with high-value customers and decision-makers.
Understand customer consumption, specifications, delivery requirements and contracting cycles.
Prepare proposals, quotations and account plans in coordination with Finance, Procurement and Operations.
Resolve commercial issues and ensure customer complaints are followed through.

Order and Delivery Coordination

Confirm stock, supplier, transport and delivery capacity before committing customer orders.
Maintain accurate opportunity, quotation, order and delivery records.
Coordinate forecasts with Procurement and TJ Logistics where transport support is required.
Support receivables follow-up and escalate overdue or disputed accounts.

Team and Performance Leadership

Recruit, coach and manage sales personnel and set clear territories or account responsibilities.
Implement sales-call plans, CRM discipline and customer-visit reporting.
Work with Marketing on campaigns and with the Administrator on records and reporting.
Maintain ethical selling practices and compliance with approved pricing and credit policies.

Key Performance Deliverables

Growing, measurable pipeline and sales conversion by customer segment.
Achievement of approved revenue, volume and margin targets.
Strong key-account retention and documented customer plans.
Reliable sales forecasts supporting procurement and logistics planning.
Reduced order errors, unapproved commitments and unresolved customer issues.

Minimum Qualifications And Experience

Bachelor’s degree in Sales, Marketing, Business, Commerce or an equivalent qualification.
At least five years of demonstrable B2B sales-management experience.
Experience in fuel, aggregates, construction materials, mining supplies, transport or industrial products is strongly preferred.
Proven record of managing key accounts, negotiating commercial terms and meeting sales targets.
Strong numerical ability, margin awareness and experience using CRM, ERP or sales-reporting systems.
Valid driver’s licence and willingness to travel extensively.

Knowledge, Skills and Personal Attributes

Commercial drive balanced with pricing and credit discipline.
Relationship-building and high-level negotiation.
Forecasting, pipeline management and sales analysis.
Clear communication and proposal-writing ability.
Team leadership and accountability management.
Integrity and reliable cross-functional coordination.

Application Deadline

Closing Date: 29 August 2026

Only shortlisted applicants will be contacted. Appointment is subject to satisfactory reference, qualification and background checks.

Disclaimer: The response period is 14 days after the closing date. Applicants should regard their applications as unsuccessful if they have not been contacted during the response period.

Apply here!

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