Digital Marketing Coordinator

We are currently looking for a Digital Marketing Coordinator based in Bronkhorstspruit; Pretoria to join our dynamic team.

The Digital Marketing Coordinator is the growth engine of the dealership’s digital ecosystem — responsible for driving lead generation, digital conversion, platform accuracy, and brand visibility.

This is not a passive marketing role. It is a performance-driven, commercially accountable position that sits at the intersection of marketing, sales, and operations.

The role requires Active Digital Management, meaning:

• Daily monitoring of campaigns, leads, and performance dashboards
• Direct influence on lead-to-sale conversion
• Ownership of digital pipeline contribution to dealership revenue

Key Areas of Responsibility

• Digital Lead Generation & Conversion Performance
• Platform Integrity & Stock Visibility
• Paid Media & ROI Optimisation
• Brand & OEM Marketing Compliance
• Social Media & Reputation Management
• Content & Phygital Experience Execution

Key Areas of Responsibility (Expanded)

1. Digital Lead Generation & Conversion (The Revenue Engine)

• Drive qualified lead generation across all digital channels
• Own lead-to-sale conversion metrics in partnership with Sales Managers
• Monitor CRM pipelines — no lead exists unless tracked and actioned
• Analyse daily performance dashboards and optimise campaigns
• Execute lead recovery strategies for aged or unconverted enquiries
• Ensure marketing directly contributes to monthly sales and GP targets

2. Platform Integrity & Stock Visibility (The Digital Showroom)

• Ensure 100% accuracy across all digital platforms (AutoTrader, websites, OEM platforms)
• Enforce vehicle visibility within 12–24 hours of arrival
• Vehicle pricing
• Specs and descriptions
• Images and video assets
• Drive weekly pricing reviews aligned to competitor analysis and stock ageing

3. Paid Media & ROI Optimisation (The Performance Layer)

• Manage and optimise campaigns across:
  • Meta (Facebook, Instagram)
  • Google Ads
  • TikTok
  • YouTube
• Track and report on:
  • Cost per lead (CPL)
  • Conversion rate
  • Return on ad spend (ROAS)
• Ensure all campaigns are directly linked to lead pipeline and vehicle sales
• Deliver weekly and monthly performance reports with actionable insights

4. Brand, OEM & Campaign Execution

• Ensure 100% compliance with OEM marketing standards and scorecards
• Execute OEM campaigns and activations to a premium standard
• Manage influencer and partnership campaigns to grow brand reach
• Support marketing budget allocation aligned to ROI targets

5. Social Media & Reputation Management (The Trust Layer)

• Manage all dealership social platforms (Meta, LinkedIn, TikTok, YouTube)
• Drive consistent audience growth and engagement
• Ensure:
  • Daily engagement response (≤1 hour)
  • Monthly reporting and insights
• Protect and grow digital reputation:
  • Google Reviews (target 4.5+ rating)
  • Industry review platforms

6. Content & Phygital Experience (The Harrods Touch)

• Develop high-quality, conversion-driven content:

• Video walkthroughs
• Social campaigns
• Website content
• Execute a monthly content calendar aligned to sales objectives

• Brand identity
• Stock priorities
• Customer journey optimisation
• Maintain premium visual standards across all platforms

Minimum Qualifications

• Grade 12 (Matric) – Essential
• Diploma/Degree in Marketing, Business, or Digital Media – Advantageous
• Digital Marketing certifications (Google, Meta) – Preferred

Experience Requirements

• 3–5 years in Digital Marketing within automotive, retail, or high-volume sales environments
• Driving online leads
• Converting digital demand into sales
• Experience working with CRM systems and digital dashboards

Critical Skills & Competencies

Commercial & Performance Skills

• Revenue Marketer: Marketing decisions tied to sales outcomes
• Data Analyst: Uses dashboards to drive decisions
• Conversion Strategist: Focused on turning leads into deals

Digital Execution Skills

• CRM systems, AutoTrader, website CMS
• Paid ads platforms (Meta, Google)
• Social media analytics and tools

• Detail-driven with zero-defect mindset on listings and campaigns
• Strong planning, reporting, and execution discipline

Location: Bronkhorstspruit; Pretoria

Salary: R17 000 – R20 000 p/m

The Ideal Candidate Profile

You will succeed in this role if you:

• Thrive in a fast-paced, high-performance environment
• Think in numbers, funnels, and conversions
• Take full ownership of results (not activity)
• Move fast and execute without bureaucracy
• Balance digital precision with brand excellence
• Are proactive, accountable, and performance-driven

If you're a Builder and ready to join a high‑performance team, please send your application to:

***email_hidden*** and we will contact you as soon as possible.