Senior Marketing Manager

Department: Corporate Marketing

Location: South Africa

We are looking for a Senior Marketing Manager to drive passenger acquisition, retention, and brand growth for inDrive Southern Africa region with a primary focus on South Africa. You will work closely with the Regional Marketing Lead and the local team to bring inDrive's global brand strategy to life on the ground – leading hands-on execution of marketing activations, partnerships, and brand-building initiatives across the region.

Key Responsibilities

• Execute locally relevant marketing strategy by adapting inDrive's global brand strategy and guidelines to the South Africa, Zambia, Zimbabwe and Botswana markets
• Work as an embedded, hands-on member of the local team, partnering closely with Business Development, Driver Operations, and other local functions within a matrix structure
• Contribute to and help develop marketing briefs for advertising campaigns and creative production, ensuring creatives are culturally relevant
• Plan and deliver 360° marketing campaigns, activations, and partnerships that drive passenger acquisition and brand awareness
• Partner with the Regional Marketing Lead on budget and strategic planning, and execute the approved local marketing budget
• Analyze the acquisition and retention funnels, surface product improvement opportunities, and conduct in-market customer development (CustDev) research
• Generate and test performance marketing hypotheses in coordination with the in-house performance marketing team

Skills, Knowledge & Expertise

• 4+ years of digital consumer marketing experience, ideally within a global or multinational company
• Hands-on experience planning and executing multi-channel (360°) marketing campaigns and activations
• Experience working with influencer marketing and partnerships
• Comfortable operating in a matrix structure, collaborating with and influencing multiple stakeholders and functions without direct authority
• An execution-focused mindset – equally comfortable shaping plans and personally delivering the work, including agency management
• Strong analytical skills, with the ability to assess campaign and funnel performance and translate data into action
• Experience working with a mobile product is a plus but not required

Job Benefits

• Help us challenge injustice by creating fair choices for millions of people across 48 countries.
• Develop your professional skills with access to mentoring, career consulting, and learning programs.
• Collaborate with teams around the world and gain international experience through our Global Talent Exchange Program.
• Engage in company-wide challenges, awards, sports activities, employee-led social impact and volunteering projects.
• Work alongside people who take initiative, speak openly, and challenge themselves to grow.
• Improve your language skills through co-financed courses and internal speaking clubs.

Final benefits may vary depending on the location