Marketing Executive

Abacus Resource Solutions (and TalentHub International) are looking for a Marketing Executive to eventually own marketing for both brands end to end — not just producing content, but building a pipeline that a future Business Development hire can pick up and convert via direct outreach. This is as much a commercial role as a marketing role: everything is measurable and tied back to leads, engagement and, ultimately, revenue. The role starts focused on content and campaigns, and is expected to grow into ownership of the customer pipeline, data and CRM as the Business Development hire comes on board.

Phase 1: Content & Campaigns

• Plan and produce content campaigns across LinkedIn, email, and other channels for both TalentHub and Abacus
• Write and send newsletters and email campaigns to existing clients via Kulea
• Manage and grow both companies' LinkedIn company pages: organic posts, articles, relevant news postings and giving guides away
• Produce and edit video content (short-form, interviews, explainer style by leadership)
• Explore and potentially launch a podcast for the group, or alternative outreach avenues (e.g. podcast appearances)
• Write, manage and post personal/thought-leadership LinkedIn content for directors and senior leaders
• Build a consistent content calendar across both brands, keeping brand guidelines (colours, fonts, tone) consistent throughout
• Report on content performance — reach, engagement, click-throughs — on a regular cadence
• Produce ad-hoc marketing materials in Canva as required for each business
• Produce and advise on distribution of client case studies and testimonials

Phase 2: Pipeline & Commercial Ownership (as the role grows)

• Own and manage the HubSpot CRM: data quality, list building, segmentation
• Build and manage a pipeline of leads/prospects to hand to the incoming Business Development hire
• Design and run targeted campaigns aimed at generating qualified leads
• Track and report ROI on all marketing activity: cost per lead, conversion rates, pipeline value generated
• Work hand in hand with the Business Development hire once appointed to ensure marketing output aligns with sales targets
• Continually test and refine what channels and content actually generate commercial results

Tools & Systems

• HubSpot (CRM)
• Kulea (email campaigns)
• Canva
• LinkedIn (company pages and personal profiles)
• Video/content creation tools (to be agreed)

• Ideally has done this exact type of role before: marketing for a recruitment or staffing business, or a similar B2B professional services outsourcing model
• UK recruitment industry experience strongly preferred — either having worked in a UK recruitment/staffing business directly, or having marketed to that audience (understands the language, pressures and buying triggers of recruitment firm owners and MDs)
• Strong writer, able to adapt tone across brands and across formats (email, LinkedIn, video scripts)
• Comfortable in front of the camera and directing others, for video/podcast content
• Data-literate: comfortable in a CRM and comfortable reporting on numbers
• Self-starter who can work with minimal hand-holding and take ownership of a growing remit
• Understands (or can quickly learn) that this role's success will eventually be judged on pipeline and ROI

Salary Range: R25,000 – R35,000 per month, commensurate with experience.

If you meet the above requirements and are ready to take ownership of a growing marketing remit across two brands, we'd love to hear from you.

Please send your CV, a short introduction outlining your experience and a brief note on why this opportunity interests you, to ***email_hidden***.