Group Marketing Manager

Digi Cars Group is redefining the South African motor retail landscape through a cutting-edge “Phygital” business model, combining physical showrooms with a powerful digital-first sales engine.

Our operational philosophy is the “Amazon vs. Harrods” Paradox — delivering the speed and efficiency of Amazon with the premium experience and theatre of Harrods.

We operate in a high-performance, execution-driven environment where data beats opinion, speed beats bureaucracy, and accountability fuels growth. We attract and develop Builders who thrive in dynamic environments, take ownership and contribute meaningfully to a business focused on capturing market share and scaling exponentially.

Digi Cars Group is a trusted retail partner to leading automotive brands, including Chery, Omoda, Jaecoo, Jetour, Lepas, ICAUR, Tata, Volkswagen, Ford, Renault, Nissan, Mitsubishi and Mahindra.

• Strategic Marketing: Develop and execute group-wide marketing strategies aligned with revenue growth and dealership profitability.
• Multi-Brand Management: Manage multiple OEM brands while ensuring brand standards, CI compliance and effective OEM relationships.
• Performance & ROI: Manage marketing budgets, analyse campaign performance and optimise ROI.
• Lead & Conversion: Drive lead generation, funnel optimisation and conversion strategies in partnership with Sales.
• Customer Lifecycle: Develop customer acquisition, retention and loyalty strategies to increase repeat business.
• Team Leadership: Lead, mentor and performance-manage the marketing team to deliver measurable results.
• Innovation & AI: Implement new technologies, automation and AI solutions to improve marketing effectiveness.

• Honours Bachelor degree or equivalent in Marketing

• Retail and audience-focused marketing expertise mandatory (automotive industry experience is a plus but not required)

• Chartered Marketing qualification would be favourable

• Member of the DMASA (Digital Marketing Association SA) or equivalent would be favourable

• Strong digital marketing and SEO expertise
• Experience in budget management and strategy execution
• Ability to lead a team and collaborate across departments
• Excellent communication and analytical skills

TBA

If you are a Builder and ready to join a high-performance team, please submit your CV along with any supporting documents, or send your application to ***email_hidden*** and we will contact you as soon as possible. Should you not be contacted after 30 days, please consider your application unsuccessful.