Marketing Manager

At I&J, part of AVI, we have combined 115 years of excellence with a forward-thinking approach to the fishing industry. As a leader in premium seafood, including Cape Hake and farmed Cape Abalone, we are committed to sustainability, innovation, and empowering local communities. Our latest innovation, Air-Fri’kn Amazing, brings bold flavours and crispy perfection to your air fryer, showcasing our passion for quality and customer-centric excellence.

Why Join I&J?

• Industry Leader: Work with a renowned brand known for premium Cape Hake and farmed Abalone.
• Sustainability Focused: Contribute to responsible fishing practices with MSC accreditation.
• Community Impact: Be part of a company that empowers and invests in local communities.

Your Next Career Move Starts Here! Join our I&J Head Office in Woodstock, Cape Town as a MARKETING MANAGER and play a key role in developing and leading I&J’s portfolio and brand strategies in order to build brand equity and deliver sustainable sales and profitability growth. The role translates consumer, market and commercial insight into clear long-term priorities across portfolio development, innovation, brand communication and marketing investment, and provides strategic marketing leadership across the business.

Reporting Structure

• Reports to: Commercial Executive

Key Areas of Impact

Strategic brand, portfolio and category leadership

• Lead I&J’s portfolio, brand positioning and category strategy, identifying priority categories, growth platforms and portfolio opportunities.
• Lead annual brand planning and establish strategic frameworks across Trade Marketing, Sales, Innovation and agency partners.

Consumer insight, marketing ingelligence and growth planning

• Lead consumer, category, market and competitor insight using research, data and commercial analysis.
• Translate insights into growth opportunities, strategic priorities and evidence-based recommendations for Executive and cross-functional teams.

Innovation and portfolio development

• Set the strategic innovation agenda and govern the pipeline from opportunity identification through to business case and launch.
• Partner cross functionally to prioritise commercially viable initiatives and lead portfolio review, renovation, rationalisation and value optimisation.

Integrated brand communication, media and agency leadership

• Define integrated brand, creative, digital, PR, content and media strategies aligned to brand plans.
• Lead agency direction, strategic briefs and Advertising and Promotion (A&P) allocation, ensuring effective delivery within agreed standards, budgets and timelines.

Commercial performance and marketing effectiveness

• Share accountability for sales, margin, market share, brand health and portfolio performance.
• Lead marketing budgeting, forecasting and performance reviews, using ROI and commercial measures to optimise marketing effectiveness.

Strategic leadership and cross functional governance

• Set strategic marketing priorities, standards and decision frameworks across the business.
• Partner with Trade Marketing to translate brand and portfolio strategy into effective channel and customer execution.
• Lead cross-functional marketing and innovation forums, influencing senior stakeholders to achieve alignment and delivery.

What It Takes to Succeed

Experience that set you up for success

• Minimum 10 years’ FMCG experience, including leadership of a multi-brand portfolio in food, frozen, chilled or consumer goods.
• Proven delivery across portfolio and brand strategy, consumer insight, innovation, integrated communications, agency leadership and commercial performance.
• Experience presenting strategic recommendations to Executive stakeholders and leading complex cross functional marketing programmes.

Qualifications & Certifications that will contribute to your success:

• Grade 12 / Matric.
• A Bachelor’s Degree in Marketing, Commerce, Business Science or similar.

Additional Requirements that will enhance your impact for success:

• Power BI, Circana, NielsenIQ, IRI or similar syndicated data exposure knowledge - advantageous
• Experience in Brand strategy, consumer insight, innovation, project management or commercial finance would be advantageous