MARKETING COORDINATOR - TED BAKER

JOB TITLE : Marketing Co-ordinator

Department : Ares Holdings, Brands

Reporting to : Brand Manager

Direct reports : N/A

Key customers : Retailers, Marketing team, Ambassador’s

Main purpose : This role is responsible for planning, executing, and overseeing marketing campaigns and initiatives. They work to promote a company's products or services, manage marketing materials, and support the marketing team in driving brand awareness, customer engagement, and business growth.

KEY ACCOUNTABILITY 1: PR & EVENTS

• Coordinate product sourcing and packaging for influencers, events, prizes, shoots, giveaways, and campaign seedings with PR agency.
• Assist the broader team with all courier jobs to stores & local media and influencers.
• Monitor social media platforms for trending news, ideas, and feedback.
• Assist with the organisation of brand productions (shoots, product, sourcing from stores).
• Assist with the planning, setup, and hosting of events, and activations.
• Assist with ad-hoc PR requests.
• Consolidate monthly PR reports.

KEY ACCOUNTABILITY 2: GENERAL MARKETING

• Weekly / monthly content distribution to wholesale partners and malls.
• Project manage gifting and setup for seasonal sell-ins.
• Drive and project manage mall marketing activities and relationships.
• Assist Marketing Manager with wholesale partner digital campaigns.
• Assist Visual Merchandiser with brand collateral and content for trade and retail activations.
• Manage ad-hoc marketing requests from the team.
• Work with Content Manager to create marketing assets for campaigns.

KEY ACCOUNTABILITY 3: ADMINISTRATIVE TASKS

• Provide support to the marketing department.
• Participate in marketing brainstorming sessions.
• Management of marketing samples along with wholesale team.
• Invoicing stock for product sourcing and marketing activities.
• Manage relationships with retail staff to communicate marketing campaigns with VM support.
• Assist with showroom management, preparing showroom for PR and media meetings.
• Coordination of team events; birthdays, lunches, meetings, training.
• Assist where needed with PowerPoint presentations.
• Compile monthly marketing reports for internal team and global team.
• Manage branded collateral inventory.
• Coordinate deliveries to and from global team, and with suppliers.

KEY LEADERSHIP & INTERPERSONAL COMPETENCIES

(Behaviours that enhance the desired culture, values and the pursuit of the core purpose of the business)

• VALUES:
• We believe in the power of brands and growing brands responsibly.
• We believe in developing and building our teams for the benefit of all stakeholders.
• We believe in continuous investment into our people and our business platforms.
• We care deeply about our environment and our people.
• LEADERSHIP & RELATIONSHIP BEHAVIOURS
• Collaboration: Foster strong teamwork and cooperation across departments (sales, product, creative, etc.).
• Communication: Clear, concise, and transparent communication with internal teams and external stakeholders.
• Problem-Solving: Proactively address challenges and find effective solutions.
• Influence: Ability to persuade and influence stakeholders to align with marketing strategies and goals.
• Adaptability: Respond to changes in the market or business environment with flexibility and resilience.
• Empathy: Understand and consider the needs and perspectives of both team members and customers.
• Accountability: Take responsibility for outcomes, both positive and negative, and drive improvements.
• Networking: Build and maintain strong relationships with external partners, vendors, and influencers.
• Visionary Thinking: Align daily tasks with broader brand vision and company goals.
• Conflict Resolution: Address and resolve conflicts swiftly to maintain a positive working environment.

TECHNICAL AND FUNCTIONAL COMPETENCIES

(Specific technical, functional and professional skills, knowledge, abilities, attributes and aptitudes that are required to be able to do this particular job well relative to the delivery of the Main Purpose and Key Accountabilities)

o Marketing Strategy: Ability to design and execute marketing campaigns aligned with business goals.

o Market Research & Analysis: Proficiency in gathering and analysing market data to inform decisions.

o Brand Management: Expertise in maintaining brand consistency and integrity across all channels.

o Digital Marketing: Knowledge of SEO, SEM, social media, email marketing, and other digital channels.

o Content Creation: Skills in creating or overseeing content (written, visual, video) for various platforms.

o Campaign Management: Experience in managing end-to-end campaign execution, from planning to measurement.

o Data Analysis & Reporting: Proficiency in using analytics tools (e.g., Google Analytics, CRM software) to track KPIs and optimize campaigns.

o CRM & Marketing Automation: Knowledge of customer relationship management (CRM) tools and email automation systems (e.g., HubSpot, Salesforce).

o Event Management: Experience in organizing and executing promotional and trade events.

o Budgeting & Cost Control: Ability to manage and allocate marketing budgets effectively, ensuring ROI.

o Sales Collaboration: Ability to work closely with sales teams to align marketing strategies with sales objectives.

o Project Management: Strong organizational and project management skills, including multitasking and meeting deadlines.

o Visual & Design Tools: Familiarity with design software (e.g., Adobe Creative Suite) or collaborating with designers for creative assets.

o Communication Tools: Competence in using communication platforms (e.g., Slack, Zoom, MS Teams) for team collaboration and stakeholder engagement.

MINIMUM REQUIREMENTS

The minimum education and experience requirements that are required

Education

• Tertiary qualification or diploma in Marketing, Communications, Public Relations, Events Management or a related field

Experience

• 1–2 years’ experience in a marketing, PR, events or brand coordination role, preferably within a retail or lifestyle brand environment
• Practical experience supporting marketing campaigns, events, PR activities or activations
• Exposure to working across multiple marketing channels, including retail, digital, social and events
• Experience liaising with internal teams, agencies, suppliers or partners

Industry Knowledge

• Foundational understanding of marketing principles, brand execution and campaign coordination
• Working knowledge of PR, events and influencer seeding processes
• Understanding of different marketing channels, including digital, social, retail and trade marketing
• Experience using Microsoft Office (Excel, Word, PowerPoint, Outlook, Teams) for coordination, tracking and reporting
• Hands‑on experience with social media platforms (Facebook, Instagram, TikTok, Pinterest)
• Strong administrative, organisational and project coordination skills with high attention to detail
• Ability to manage multiple tasks and deadlines in a fast‑paced environment
• Strong written and verbal communication skills; fluent in English
• Proactive, self‑motivated and able to take initiative
• Creative problem‑solver with a positive, solutions‑oriented attitude
• Adobe Photoshop and Illustrator experience is advantageous
• Valid Code B driver’s licence and own transport