Advertising Specialist: Financial Services +More Rewards

Ackermans

We are seeking a dynamic individual to execute the promotional calendar from end to end according to guidelines, timelines, specifications and within budget on all the relevant platforms.

So, what will you do? 2. Reporting and Administration - Collection, analysis and interpretation of: 3. Marketing Strategy focused initiatives / Projects 4. Management

Advertising Operational Plan
Execution and coordination of the advertising operational plan set out on the Promo grid and Seasonal creative on all marketing platforms (ATL, BTL, Digital, PR & social, DM)
Post-campaign analysis (PCAs)
Campaign administration and all relevant administration (RMS, Monday.com, filing artwork on MS share-point, media schedule approvals, presentations)
Budget management
Manage and drive competitions, engagement initiatives, activations and innovations
Expense Management
Stakeholder management
Manage/drive collaboration

EXPERIENCE & QUALIFICATIONS required

A minimum of 3 year's relevant marketing experience gained in a marketing/ advertising/ agency environment.
Retail experience, ideally with exposure to financial services / VAS products
A Degree/National Diploma in marketing/advertising or an equivalent qualification

KNOWLEDGE required

Core marketing and advertising knowledge: Including marketing fundamentals, advertising principles, brand strategy and omnichannel marketing
Financial services & Product knowledge: Consumer credit basics, customer psychology in finance and regulatory awareness.
Digital advertising & Analytics which includes performance marketing, customer acquisition & conversion funnels and data analytics.
Creative & Content Knowledge: Trust-building communication, creative direction, copywriting & messaging, loyalty messaging plus cross-promotion communication.
Audience & Market understanding: Retail marketing, customer personas and CRM & personalisation.

SKILLS required

Strategic and analytical
Financial marketing
Digital and advertising
Creative & Communication skills
Collaboration & Stakeholder management skills
Technical & Tool Proficiency: Monday.com, MS, RMS
Excellent interpersonal, people management, team management & leadership skills
The ability to work independently, as well as be a team player
Project management
Change management
Problem solving