Digital Marketing Manager

Marketing & Digital Manager

Client: Our client in the wine industry

Location: Hermanus, Western Cape (on-site relocation required)

Employment type: Permanent, full-time

Remuneration: Market-related

Reports to: Director of Commerce & Brand

Works closely with: Agency partners

Please note: This is a fully on-site role based on the estate in Hermanus, Western Cape. Candidates must be based in the Overstrand area or willing to relocate.

Role Purpose

The Marketing & Digital Manager is responsible for translating our client's brand strategy into impactful B2B and B2C marketing activity across digital, hospitality, sales and customer touchpoints. The role combines strategic thinking with hands-on execution, taking ownership of marketing campaigns, content creation, digital channels, communications and brand activations across the estate.

Working closely with the Director of Commerce & Brand and agency partners, the Marketing & Digital Manager identifies opportunities, generates ideas and delivers marketing initiatives that strengthen brand awareness, drive engagement and support commercial growth.

This is the dedicated on-site marketing lead for the estate, responsible for turning brand direction into practical, high-quality marketing execution. While brand strategy and tone of voice are guided by the internal agency partner, the Marketing & Digital Manager is expected to pick up the ball and run with it , bringing ideas, structure, ownership and hands-on delivery.

Every role on the estate carries responsibility not only for day-to-day delivery, but for contributing to the long-term growth, standards and success of the business. All team members are expected to take ownership, embrace accountability and actively contribute to building a premium, world-class environment aligned to the values and future vision of the business.

Key Responsibilities

Digital, Content & Campaign Management

• Own and manage the estate's social media presence, content calendar and digital engagement strategy across all relevant platforms.
• Create, brief and oversee high-quality digital marketing assets, including social campaigns, paid advertising, email communications, promotional collateral and brand content.
• Compile and analyse regular marketing performance reports to measure campaign effectiveness, identify actionable insights and inform future strategy.
• Manage and continuously improve the website and digital channels to ensure they remain current, engaging and commercially effective.
• Lead the planning, creation and execution of content across digital and brand platforms, including photography, videography, written content and campaign assets.
• Work closely with agency partners to ensure all content, copy and campaigns align with brand strategy, storytelling priorities and tone of voice.
• Take ownership of copywriting for digital platforms, newsletters, promotional materials and marketing campaigns, ensuring content aligns with the brand, tone of voice and strategic objectives.
• Manage the execution of email marketing campaigns and database communications.
• Ensure accuracy, consistency and premium presentation across all digital touchpoints.

Marketing, Brand & Commercial Support

• Develop, execute and manage consumer and trade marketing campaigns, launches, activations and seasonal initiatives aligned to commercial and brand objectives.
• Manage advertising activity across print, digital and partner platforms, ensuring effective execution and return on investment.
• Prepare briefs, support execution and oversee outcomes for agency partners to ensure brand standards are met and upheld.
• Lead the marketing execution of trade shows, tastings, events and brand experiences, ensuring exceptional presentation and brand consistency.
• Manage relationships with suppliers, printers, designers and external service providers to ensure quality, consistency and timely delivery.
• Identify opportunities to enhance brand visibility, customer engagement and commercial performance through innovative marketing initiatives.
• Translate brand and commercial priorities into clear marketing actions, ensuring campaigns are delivered on time, to standard and with strong attention to detail.
• Develop and maintain an annual marketing calendar aligned to commercial priorities, key events, seasonal opportunities and brand objectives.
• Work with sales, hospitality and wine club teams to identify marketing opportunities that support revenue, guest experience and brand visibility.

Estate & Hospitality Brand Support

• Partner with hospitality, wine club, sales and operational teams to develop and deliver exceptional guest-facing brand experiences.
• Ensure estate communication materials and guest touchpoints remain updated, accurate and aligned to brand standards.
• Manage marketing support for events, wine club activities and estate experiences, ensuring all guest-facing touchpoints reflect the required brand standard.

Reporting, Systems & Administration

• Maintain marketing asset libraries, content calendars and campaign trackers.
• Coordinate updates to Google Business Profiles and relevant external partner platforms.
• Compile and manage award submissions and supporting information requests.
• Report on digital performance, campaign activity and engagement metrics, using insights to improve future activity.

General

• Act as a positive ambassador for the brand and its values.
• Contribute to a culture of professionalism, care, accountability and excellence.
• Support the broader evolution and growth of the estate through a proactive, solutions-oriented approach.

Skills & Competencies

• Strong understanding of premium wine, hospitality, luxury or lifestyle brands.
• Strong strategic thinking and commercial awareness.
• Excellent copywriting, storytelling and communication capability.
• Strong understanding of social media, digital marketing, email marketing and content platforms.
• Ability to develop ideas and translate them into practical marketing execution.
• Strong organisational and project management skills.
• High attention to detail and commitment to premium brand standards.
• Proficient in Canva, CMS platforms, digital tools and basic design/layout requirements.
• Ability to manage suppliers, briefs, deadlines and multiple workstreams.
• Proactive, solutions-oriented and highly accountable.
• Able to balance strategic planning with hands-on execution.
• High standards of personal accountability, professionalism and execution excellence.
• Comfortable working independently while collaborating across internal teams and external partners.

Qualifications & Experience

• Degree, diploma or certification in Marketing, Communications, Digital Marketing, Branding or a related field preferred.
• 5–8 years' experience in marketing, brand management, communications or digital marketing, preferably within a premium hospitality, wine, luxury or lifestyle brand.
• Exposure to premium hospitality, wine, luxury or lifestyle environments advantageous.
• Demonstrated experience managing social media, digital platforms, content calendars and marketing campaigns.
• Experience briefing and managing designers, photographers, videographers, printers or external marketing partners.cont
• Valid driver's licence and willingness to travel occasionally if required.
• Based in Hermanus / the Overstrand, or willing to relocate to the Western Cape for this role.

Send us your CV to ***email_hidden***. Heading: Marketing & Digital Manageror apply via LinkedIn