Head of Sales (Cape Town)

The AI-powered OS for beauty, wellness and self-care

About Fresha

Fresha is the AI-powered operating system for the global beauty, wellness and self-care industry, empowering businesses to run, grow and thrive. Our booking platform connects consumers with businesses, making it easy to discover and book beauty and wellness appointments.

Following a recent $80 million investment from KKR, Fresha has achieved tech unicorn status with a valuation of over $1 billion. Operating across 120+ countries with 15 global offices, we're on track to reach 1,000+ employees by the end of 2026.

With 140,000+ businesses, 450,000+ professionals and over 1 billion appointments powered to date, we're on a mission to transform the way the world experiences beauty and wellness.

Role Overview

Head of Sales | Cape Town | On-site (5 days/week)

We’re looking for an ambitious Head of Sales to help shape what’s next for Fresha in Cape Town. Since launching our Cape Town office earlier this year, we’ve built a strong commercial team and now have an opportunity to take it to the next level.

Fresha is growing quickly, with ambitions to expand into more international markets and continue to scale globally. Our global sales team recently achieved 110% of target, and you’ll be at the heart of building on that success, bringing your own ideas, building great sales people and finding even better ways for our teams to work together and perform at their best.

This is a hands-on role for someone who enjoys building, improving and making things happen. You’ll have the freedom to challenge how we do things, put new ideas into practice and create approaches that can be scaled across the wider sales organisation as Fresha grows.

What You Will Be Doing

• Commercial Sales Leadership: Own day-to-day commercial performance, driving revenue, sales targets and accountability across the organisation. Use your hands-on sales experience to identify opportunities, improve conversion and keep the team focused on results.
• Team Building & Scaling: Build and grow a high-performing commercial sales organisation, creating the structure, culture and leadership needed to support Fresha’s continued growth. Develop strong sales leaders, attract great talent and ensure teams have the right support to succeed.
• Performance Management: Set a high-performance culture across the commercial organisation, creating clarity around expectations, celebrating strong performance and helping teams continuously improve. Provide regular feedback, coaching and support to empower individuals and teams to reach their potential and consistently deliver against ambitious targets.
• Execution & Ownership: Make fast, well-judged decisions on resourcing and processes. Move quickly when it matters, while protecting trust, quality and the standards expected at Fresha.
• Sales Infrastructure: Build and refine the systems, processes, reporting and operating cadences that help the team scale. Use data proactively to understand performance, spot issues early and drive better decisions.
• Commercial Excellence: Bring your own ideas to improve sales performance, team structure and ways of working, partnering with the General Manager to turn commercial priorities into action.
• AI & Innovation: Explore how AI and new tools can improve prospecting, pipeline visibility and sales productivity, using technology to enhance your judgement and commercial decision-making.

What We Are Looking For

• Commercial Sales Leadership: A proven sales leader with 4–5 years of management experience and a strong track record of driving revenue and hitting targets. You have a hands-on sales background and understand the commercial levers that make a team successful.
• Building & Scaling Teams: Experience managing 30+ people, ideally through Team Leads or multiple management layers. You know how to structure, grow and develop teams while maintaining performance.
• Sales Experience: A strong background in SaaS, technology, fintech or a similar fast-paced, high-volume sales environment. Call centre or BPO sales leadership experience is also welcome.
• Performance & Coaching: A confident people manager who knows how to set high standards, give meaningful feedback and tackle performance challenges head-on.
• Pace & Execution: Comfortable making fast, well-judged decisions, removing blockers and taking ownership when things aren’t working. You move quickly without compromising quality or trust.
• Organisation & Systems: Highly organised, data-led and process-oriented, with the ability to build the systems and cadences needed to run a growing commercial organisation.
• Leadership Style: A hands-on, forward-thinking leader who brings energy, earns trust and gets the best out of their people. You bring your own ideas and know how to raise the bar.

Your opportunity at Fresha

As Head of Sales, you’ll have the opportunity to make a real impact on Fresha’s commercial growth. You’ll be at the heart of how we build and develop our sales organisation, with the ownership to shape performance, people and the way we work.

You’ll have the opportunity to build something that lasts — developing future sales leaders, creating the infrastructure for a scalable team and raising the bar for commercial excellence. Your decisions will directly influence how the organisation grows, how our people succeed and how we deliver against ambitious goals.

With Fresha’s pace and ambition, you’ll have the opportunity to make your mark, take on new challenges and help shape the future of our global sales organisation.

Benefits

• Competitive salary: $5,000–$7,000 USD per month, depending on experience
• Career Progression: The opportunity to grow alongside a fast-growing global technology business
• Global Exposure: Work closely with teams across Fresha’s international offices and contribute to a global commercial organisation
• Leadership Impact: The opportunity to build, develop and lead high-performing sales teams
• Growth & Ownership: Take ownership of a key sales organisation and make a direct impact on Fresha’s commercial growth

Inclusive workforce

At Fresha, we are creating a culture where individuals of all backgrounds feel comfortable.

We want all Fresha people to feel included and truly empowered to contribute fully to our vision and goals. Everyone who applies will receive fair consideration for employment.

We do not discriminate based on race, colour, religion, sex, sexual orientation, age, marital status, gender identity, national origin, disability, or any other applicable legally protected characteristics in the location in which the candidate is applying.

If you have any accessibility requirements that would make you more comfortable during the interview process and/or once you join, please let us know so that we can support you.