Food Services Sales Representative - Garden Route

An established and growing frozen foods distribution company is looking for an experienced and energetic Sales Representative to join their team in the Garden Route.

The successful candidate will be responsible for servicing and growing an existing B2B customer base, developing new business and presenting a range of frozen food products to customers across the Garden Route.

We are looking for someone who understands the food industry, enjoys working with people and has the drive and confidence to identify opportunities and turn them into sales.

• Manage and grow an established portfolio of B2B customers.
• Conduct regular customer visits and build strong, long-term relationships.
• Identify opportunities to increase sales through upselling and cross-selling.
• Proactively identify and secure new business within the allocated territory.
• Build relationships with business owners, chefs, buyers, procurement teams and other decision-makers.
• Present and promote frozen food products to prospective and existing customers.
• Conduct product presentations, tastings and demonstrations where required.
• Attend trade-shows and act as representative for the company at trade-shows.
• Get involve in merchandising in various chain stores (if needed).
• Introduce new product ranges and up-sell.
• Prepare quotations and follow up on sales opportunities.
• Monitor competitor activity, market trends and customer requirements.
• Maintain accurate records of customer interactions, sales activity and opportunities.
• Liaise with internal teams to ensure orders are processed and delivered efficiently.
• Provide exceptional customer service and resolve customer queries promptly.
• Provide management with regular feedback on market conditions, customer requirements and new opportunities.

• 3–5 years' B2B sales experience, preferably within FMCG, foodservice, catering, food distribution or wholesale industry.
• Experience selling food products will be highly advantageous.
• Frozen food experience would be an advantage.
• Experience dealing with restaurants, hotels, catering companies, retailers, wholesalers or other commercial food businesses.
• Proven track record in new business development and account management.
• Strong product presentation and communication skills.
• Excellent negotiation and relationship-building abilities.
• Valid driver's licence and own reliable vehicle.
• Willingness to travel throughout the Garden Route.

PERSONAL ATTRIBUTES

The ideal candidate will be:

• Passionate about food and the FMCG industry
• Self-motivated and driven
• Ability to drive business independently throughout the Garden Route
• Energetic and enthusiastic
• Customer-focused
• Entrepreneurial and commercially minded
• A confident communicator and presenter
• A natural relationship builder
• Proactive in identifying new business opportunities
• Organised and able to manage their own diary and customer portfolio
• Resilient and target-driven
• Comfortable working independently

IDEAL BACKGROUND

Candidates currently working in catering, food distribution, foodservice, FMCG, wholesale, hospitality or a related food environment are encouraged to apply.

This role would particularly suit an individual who understands the food industry and is comfortable being out in the market, meeting customers, presenting products and actively developing new business.

If you are passionate about food, enjoy working with customers and have the drive to grow a successful sales territory, we would like to hear from you.

Salary + Travel Allowance + Petrol Card

Kindly email CV to ***email_hidden***