Brand Manager (Yogiberry and Bird & Co)

Lead the day-to-day marketing of Yogiberry and Bird & Co, turning each brand’s strategy into campaigns and customer experiences that build awareness, attract customers and encourage repeat visits. Work with the in-house creative studio, digital team, Operations and product development to deliver consistent marketing and support profitable growth.

Brand priorities:

• Yogiberry: Build a distinctive frozen yoghurt brand through engaging content, product launches, sampling and local activity that encourage trial, customer participation and repeat visits.
• Bird & Co: Strengthen brand positioning and consistency across dine-in, takeaway and delivery, with appealing food content, menu promotions and store marketing that grow customer demand.

Duties and Responsibilities

Brand strategy and planning:

• Develop separate annual brand plans and marketing calendars, with clear audiences, priorities, budgets and measures of success.
• Protect each brand’s identity and tone of voice, using customer insight and competitor activity to guide decisions.

Campaign delivery:

• Lead campaigns from creative brief through production, approvals, launch and review, delivering to agreed deadlines and budgets.
• Brief and review photography, video, design, copy and media activity with the creative studio and digital team. Maintain brand quality across every customer touchpoint.

Store marketing and launches:

• Plan store openings, local campaigns, activations and partnerships with Operations. Coordinate point-of-sale material, launch toolkits and store communication.
• Visit stores, check execution and customer experience, and agree corrective actions with the relevant teams.

Digital marketing and customer engagement:

• Set content priorities with the social and digital teams, keeping each brand’s voice distinct and its content relevant to its customers.
• Coordinate with the digital team, paid media, influencers, customer retention activity and delivery-platform promotions. Use customer feedback and channel results to improve activity.

Performance and budget management:

• Monitor sales, guest count, campaign uptake, customer engagement and marketing return against agreed targets. Present monthly results, learnings and recommended actions.
• Manage allocated budgets, forecasts and supplier costs. Track commitments and invoices, flag variances and obtain approval before committing expenditure.

Product innovation and stakeholder management:

• Work with product development, Operations and Finance on menu and product launches, including customer insight, positioning, pricing input and launch readiness.
• Coordinate internal teams and external suppliers, resolve delivery issues and escalate risks early. Review brand assets within agreed approval limits.

Requirements

• Degree or diploma in Marketing, Communications or a related field.
• 3–5 years’ relevant experience in brand or marketing management. Experience in QSR, restaurants, FMCG or retail is advantageous.
• Proven delivery of integrated campaigns, with examples of clear briefs, coordinated execution and measurable results.
• Experience managing budgets and suppliers, interpreting sales and marketing data, and working with creative and cross-functional teams.
• Working knowledge of social and digital marketing, Excel, PowerPoint and project management tools. Ability to travel for store visits and launches.