AREA SALES MANAGER

ABOUT THE COMPANY

Our client is a well-established supplier of industrial, technical and workshop consumables, serving businesses across the automotive, construction, mining, manufacturing and related industries. The organisation focuses on delivering quality products, developing long-term customer relationships, and providing practical solutions to meet customers’ operational needs.

POSITION OVERVIEW

Our client is seeking a results-driven Area Sales Manager to lead and develop a team of Customer Sales Consultants across designated territories.

The successful candidate will be responsible for achieving sales targets, driving revenue and profitability, developing customer relationships, and implementing the organisation’s sales strategy. The role requires a hands-on leader who can motivate and develop a sales team while actively identifying opportunities for business growth.

KEY RESPONSIBILITIES

Sales Management and Business Development

• Implement sales strategies to achieve monthly and annual sales targets, revenue growth, and profitability objectives.
• Manage the performance and development of customer accounts, ensuring growth in sales, profit margins, and customer balances.
• Identify and pursue new business opportunities across relevant market segments while expanding existing customer relationships.
• Build and maintain relationships with key accounts and large customers.
• Conduct market research and competitor analysis to identify growth opportunities.
• Drive the implementation of multichannel sales strategies and the organisation’s sales priorities.

Team Leadership and Performance Management

• Lead, motivate, coach, and develop a team of Customer Sales Consultants to achieve individual and collective targets.
• Conduct monthly one-on-one performance reviews and team meetings, including product training and performance monitoring.
• Conduct regular field visits with sales consultants, spending approximately 15 days per month in the field.
• Communicate performance expectations, monitor results, and address underperformance.
• Manage recruitment and selection of new team members and handle disciplinary matters when required.
• Promote accountability, employee development, and a high-performance sales culture.

Operational and Administrative Management

• Maintain an effective customer planning system and ensure accurate, up-to-date customer and sales information.
• Complete sales reports, fieldwork reports, and other administrative requirements.
• Ensure effective communication of company updates, product information, and sales initiatives to the team.
• Ensure compliance with pricing policies and appropriate authorisation of discounts.
• Review sales territories to ensure fair allocation and sufficient growth potential.
• Maintain effective relationships between the sales team and other departments.

MINIMUM REQUIREMENTS

• Matric or equivalent qualification.
• A completed or partially completed degree or diploma in Marketing, Business Management, Sales, or a related field would be advantageous.
• A minimum of three years’ experience in a Sales Management role.
• A proven track record of achieving sales targets and driving business growth.
• Experience managing, coaching, and developing a sales team.
• Strong experience in business development, customer relationship management, and sales territory management.
• Proficiency in Microsoft Office and general computer literacy.
• Product knowledge within industrial supplies, technical products, or a related distribution environment would be advantageous.
• A valid driver’s licence and willingness to travel extensively throughout the assigned territory.

REQUIRED SKILLS AND COMPETENCIES

• Strong sales, commercial, and business development acumen.
• Excellent communication, negotiation, and presentation skills.
• Proven leadership, coaching, and performance management capabilities.
• Strategic thinking, planning, and organisational skills.
• Strong report-writing and analytical abilities.
• High emotional intelligence and effective interpersonal skills.
• Self-motivated, target-driven, and results-oriented, with a high level of commitment and accountability.

The role requires extensive fieldwork, including approximately 15 days per month accompanying sales consultants on customer visits, providing coaching, monitoring performance, and identifying business opportunities.

If you are interested please apply or send an email to ***email_hidden***