Admissions Consultant (Linden, Waterfall, Copperleaf)

Key Purpose

Responsible for meeting or exceeding weekly, monthly, and yearly sales and retention targets.

Assist the brand in identifying viable marketing and sales strategies and canvassing region to present company services to potential customers. In addition, within the CX function, key responsibility for maintaining current clients and keeping accurate correspondence records, meeting regularly with management, updating client details, engaging with our customers and improving customer touchpoints. This role must have a clear understanding of customer needs and develop ways to fulfil them. Their dedication to the needs of our clients will encourage client loyalty and enhance our organisation’s growth through positive client-to-business engagement.

Duties

1. Lead Generation & Sales

• Identify and pursue new student enrolments
• visiting feeder schools and fetching sales externally
• following up on leads and applications
• meeting /exceeding yearly sales targets
• identifying enrolment campaigns and viable markets

1. Application & Enrolment Process

• Guide parents through online applications and complete enrolment after payment is received.

1. Retention

• monitor retention stats for a threshold (controllable and uncontrollable)
• monitor and update retention stats against thresholds
• maintain and monitor roll over stats between grades and phases at year end
• ensure that leavers are deactivated in SIMS
• determine at risk students and encourage stay interviews with the principal
• campaigns to improve retention

1. Registration Review

• Assist the brand to drive and guide the existing clients and new students to complete the annual registration review
• Ensure 100% response rate for registration

1. Client Engagement

• Contact, schedule, and confirm school visits, tours
• Courtesy calls and maintain data from the calls
• Develop action plans based on the voice of the customer to drive retention
• Provide outstanding customer service
• Analise all customer touchpoints of the school
• Drive customer satisfaction surveys and benchmarking against industry standards
• Build a reputation for excellent service and generate repeat business
• Attend to functions such as coffee mornings to build relationships with customers and management

1. Parent Communication & Support

• Inform parents about policies,
• fees, and medical protocols,
• assisting with applications where needed.

1. Event Coordination

• Assist with branding, marketing, and organizing internal and external events, including open days and expos

1. Administrative responsibilities

• Ensure data integrity on SIMS
• SharePoint: Update all weekly trackers
• Manage Manco presentation
• Maintaining confidentiality of information
• Attend weekly check-ins with all teams
• Ensure start dates for new joiners are accurately loaded
• Attends school staff meetings as and when requested by the principal

1. Data Management

• Accurately capture, update, and monitor lead status on SIMS
• Accurately capture, update, and monitor leavers on Sharepoint
• Send weekly grade enrolment/ tracker to team leads

1. Collaboration with Management

• Custodian of the CI of the brand. Ensures school facilities comply with brand visual identity

1. Communication, P.R and Social Media

• Update and maintenance of website and social media platforms
• Updating of collateral and photo banks for campus inserts and websites.
• Track and report on digital campaigns
• Drive communication strategies against brand campaigns (registration review)
• Assist with social media creating content, maintaining high quality and engaging platforms.
• Maintain a close connection on any negative posts around the school.
• Audit of all customer touchpoints of the school
• Build relationships with local media

1. Skills Requirements

• Strong communication skills (both written and verbal) in both selling and networking
• Strong working knowledge of computer programmes, such as, and not limited to Microsoft PowerPoint, Microsoft Word, Microsoft Excel and any other computer programmes such as Canva that may be of value to marketing.
• Good analytical and creative problem-solving skills.
• “People person” who is confident and has a positive personality.
• Strong organisational and time management skills are critical – must adhere to deadlines, multi-task and be able to prioritise. Ability to work both independently, with minimal supervision, and in a team environment. • Ability to learn quickly and manage workload in a cooperative and demanding environment.

1. In addition to the specific skills listed above, the AC/CX must have: Exceptional work ethic, with strong values and principles – takes all opportunities to go above and beyond the basic expectations. • Detail-oriented; an attention to detail for tasks with zero tolerance for errors. • A self-motivated individual who can work under stress and meet deadlines. • An absolute commitment to sales and customer value. • A positive attitude and open mind that approaches problems from all angles.

Qualification

Minimum requirement is Grade 12 with a proven sales record.

Diploma / Bachelor’s Degree (NQF Level 7) an advantage.

Computer literacy (MS office) is essential

Experience

Minimum of 2 to 5 years’ experience in a similar position and environment.