Marketing Coordinator

Job Purpose

The Marketing Coordinator is responsible for coordinating and executing the company's marketing activities, with a primary focus on digital marketing, brand awareness, content creation and campaign management. This role ensures consistent and effective marketing communication across relevant platforms, particularly LinkedIn, to strengthen the company's market presence, promote its ICT services and support business growth.

KEY DELIVERABLES

Duties

Key Performance Area

Digital Marketing & Social Media Management

• Managing and maintaining the company's social media platforms, with particular focus on LinkedIn.
• Developing and implementing social media strategies to increase brand awareness, audience engagement and online visibility.
• Creating, scheduling and publishing relevant and engaging content in line with the company's marketing objectives.
• Monitoring social media performance, engagement and audience insights to identify opportunities for improvement.
• Staying up to date with digital marketing trends, platform developments and industry best practices.
• Ensuring consistent brand messaging and professional communication across all digital platform

Marketing Strategy & Campaign Management

• Developing and coordinating monthly marketing campaigns aligned with the company's business objectives.
• Planning and maintaining a structured marketing calendar to ensure consistent delivery of marketing activities.
• Identifying opportunities to promote the company's ICT services, solutions and areas of expertise.
• Coordinating marketing initiatives from planning through to execution and performance evaluation.
• Ensuring marketing campaigns are targeted towards relevant audiences and contribute to business growth.
• Evaluating campaign effectiveness and recommending improvements based on performance and results.

Content Creation & Brand Management

• Creating engaging and professional marketing content, including social media posts, articles, newsletters, presentations and promotional materials.
• Developing content that communicates the company's services, capabilities, industry knowledge and value proposition.
• Ensuring all marketing materials align with the company's corporate identity, tone of voice and branding guidelines.
• Coordinating the design and production of marketing collateral.
• Reviewing and proofreading marketing content to ensure accuracy, consistency and professionalism.
• Identifying opportunities to showcase company achievements, projects, employee initiatives and industry developments.

Business Development & Sales Support

• Working closely with the sales team to understand business objectives, target markets and client requirements.
• Developing marketing materials and campaigns that support sales initiatives and business development activities.
• Identifying opportunities to generate leads and attract potential clients through digital marketing initiatives.
• Supporting the promotion of the company's ICT solutions and service offerings.
• Ensuring marketing activities contribute to the sales pipeline and strengthen the company's market positioning.
• Collaborating with internal stakeholders to identify relevant content and business opportunities that can be translated into marketing initiatives.

Marketing Performance, Reporting & Analytics

• Monitoring and analysing marketing campaign performance across relevant platforms.
• Tracking key marketing metrics, including engagement, reach, impressions, website traffic and lead generation.
• Preparing regular marketing reports outlining campaign performance, achievements and areas requiring improvement.
• Using performance insights to refine marketing strategies and improve campaign effectiveness.
• Measuring marketing activities against business objectives rather than focusing solely on social media engagement.
• Providing recommendations to improve brand visibility, audience engagement and lead generation.

Website & Digital Content Management

• Assisting with the maintenance and updating of the company's website to ensure information remains accurate and relevant.
• Ensuring the company's digital platforms reflect current services, solutions and business offerings.
• Identifying opportunities to improve the company's online presence and digital customer experience.
• Supporting search engine optimisation (SEO) and other relevant digital marketing initiatives.
• Coordinating digital content updates in collaboration with relevant internal stakeholders.

Events & Internal Marketing Coordination

• Coordinating marketing-related company events, exhibitions, industry functions and promotional activities.
• Supporting internal communication initiatives and company-wide marketing activities.
• Developing promotional materials and branded content for events and corporate initiatives.
• Liaising with suppliers and external service providers regarding marketing requirements.
• Supporting employee engagement initiatives that contribute to the company's employer brand and corporate identity.

Stakeholder & Supplier Management

• Building and maintaining effective working relationships with internal departments and external stakeholders.
• Liaising with external marketing agencies, designers, printers and suppliers where required.
• Gathering information from technical teams and subject matter experts to develop accurate and relevant marketing content.
• Coordinating marketing requirements, deliverables and deadlines with relevant stakeholders.
• Ensuring marketing activities are aligned with the company's overall objectives and departmental requirements.

• Diploma or Bachelor's degree in Marketing, Digital Marketing, Communications, Public Relations or a related field.
• 2-4 years of relevant experience in marketing coordination, digital marketing or a similar position.
• Proven experience in managing social media platforms, particularly LinkedIn.
• Demonstrated experience in developing and executing digital marketing campaigns.
• Experience in content creation, copywriting and developing marketing materials.
• Knowledge of social media analytics, campaign performance monitoring and reporting.
• Experience using design and content creation tools such as Canva or Adobe Creative Suite.
• Understanding of digital marketing principles, including SEO, email marketing and online advertising.
• Strong written and verbal communication skills.
• Ability to plan, coordinate and execute marketing activities within defined deadlines.
• Experience working with internal stakeholders and external suppliers.
• Experience within the ICT, technology or professional services industry would be advantageous.