Marketing Manager

Role Description

The purpose of the position is to lead the strategic direction, performance reporting and experience design of Intercare’s marketing function across all healthcare facilities; driving patient acquisition, loyalty and brand strength through data-led insights, design thinking and integrated omnichannel strategies.

KEY RESPONSIBILITIES

• Develop and execute the group marketing & patient experience strategy aligned to business growth and clinical excellence.
• Lead patient journey design and continuous improvement across digital and physical touchpoints using design-thinking principles.
• Strengthen brand governance, reputation management, PR and crisis communication.
• Drive omnichannel digital marketing, performance marketing, CVM and marketing automation for key service lines (Primary Care, Dentistry, Sub-Acute, Day Hospitals).
• Build and deliver executive marketing dashboards linking activity to revenue, occupancy and patient growth.
• Lead market research, competitor analysis and patient insights to inform positioning and product-market fit.
• Manage and mentor a multidisciplinary marketing, digital and experience design team plus external agencies.

ROLE REQUIREMENTS

• Bachelor’s Degree in Marketing, Business, Communications or related field, NQF 7 / Honours preferred.
• Minimum 5 years proven marketing leadership experience in a multi-site or service-based organisation (healthcare advantage).
• Demonstrated success in patient/customer experience design, digital transformation and data-driven marketing.
• Expert in analytics, reporting tools and performance dashboards.
• High-level competencies: Strategic leadership, analytical thinking, stakeholder management, communication, financial/budget management, team leadership and adaptability.
• Ability to work in a fast-paced, timeline-driven environment with infrequent travel and occasional overtime