Product Marketing Team Lead

Being a part of the Hollywoodbets Purple Team is an opportunity to become a part of one of South Africa’s biggest success stories. From humble beginnings in Durban, Hollywoodbets has grown into a powerhouse brand operating across Africa and the United Kingdom. And that’s just the beginning. Our talented Team is on a mission to increase our global footprint, ready to take on any challenge because at Hollywoodbets, not even the sky is the limit. Join our Team and let’s reach for the stars.

We have an amazing opportunity for a Product Marketing Team Lead to join our team in Durban. Do you think you have what it takes to be our newest Purple Star?

With Hollywoodbets You Will:

Innovate and create as part of a like-minded, authentic Team eager to achieve goals.

Embrace challenges and the thrill of working in a vibrant and fast-paced industry.

Grow with our development plans and culture that allows you to further your career.

You Bring:

• Degree in Marketing or Business
• At least 5 years experience in marketing, product marketing, digital marketing, brand management or a related field.
• At least 2 years experience in team leadership or people-management role.

Bonus to Have:

• Strong understanding of product marketing, campaign planning and execution, customer behaviour and marketing performance measurement.
• Product knowledge and the ability to understand product features, customer journeys and commercial drivers
• A relevant diploma or degree in Marketing, Business, Communications, or a related field.
• Valid Drivers License

What You’ll Do For The Brand:

Operational

Job Description

1. Product Marketing Strategy and Growth

• Support the Product Marketing Manager in developing and delivering the product marketing strategy, annual plans and campaign calendar across allocated product verticals.
• Translate business and product objectives into clear marketing plans, audience strategies, messaging, channel plans, budgets, KPIs and measurable outcomes.
• Develop initiatives that build product awareness, improve understanding and usage of product features, attract new customers and grow customer activity and value.
• Identify opportunities beyond promotional mechanics, using education, product content, feature-led communication, customer journeys and always-on activity to support product growth.
• Evaluate new product marketing opportunities, innovations, competitions and campaigns in line with strategy, customer needs, commercial objectives and regulatory requirements.
• Work with stakeholders to improve product visibility, differentiation, customer experience and the effectiveness of existing activity.

1. Campaign Planning, Delivery and Quality Assurance

• Lead the planning, coordination, execution and evaluation of product campaigns across Hollywoodbets-owned and paid platforms, including website, mobile site, USSD, CRM and other relevant digital and traditional channels.
• Manage campaign briefs, project plans, dependencies, approvals, timelines, budgets and deliverables to ensure campaigns launch accurately and on schedule.
• Oversee the quality and accuracy of campaign mechanics, customer-facing messaging, creative assets, targeting, landing pages and campaign set-up; conduct or coordinate quality assurance before launch.
• Ensure campaign plans are supported by clear objectives, eligibility and exclusion rules, customer journeys, tracking requirements and reporting frameworks.
• Coordinate post-campaign reviews, document learnings and recommend improvements to increase effectiveness and reduce errors or recurring issues.
• Manage projects across the business as required, ensuring relevant stakeholders are informed and delivery risks are escalated timeously.
• Team Leadership and Development
• Lead, guide, mentor and support Product Marketing Specialists, Coordinators and other team members, providing clear priorities, direction and accountability.
• Allocate work according to team capacity, skills, campaign priorities and deadlines; monitor progress and address delivery risks or bottlenecks.
• Set team and individual KPIs, monitor performance, provide regular feedback, conduct performance reviews and support professional development.
• Establish consistent working practices, briefing standards, quality checks, reporting processes and campaign handovers across the team.
• Promote collaboration, initiative, creativity, continuous improvement and a results-driven team culture.
• Product, Platform and Customer Experience
• Act as a key liaison between Product Marketing, Product and relevant technical or operational teams, ensuring marketing requirements and customer needs are clearly understood.
• Review existing betting platforms and product journeys, including website, mobile site and USSD, to identify gaps, friction points and opportunities for improvement.
• Gather and document business requirements for product features, user journeys, interface changes and marketing functionality, working with relevant stakeholders on prioritization and delivery.
• Support user acceptance testing and quality assurance for relevant product or platform changes before release.
• Analyze customer and audit queries to identify recurring root causes and work with the appropriate teams to recommend improvements that reduce avoidable queries and improve the customer experience.
• Supplier and Stakeholder Management
• Build and maintain effective working relationships with product suppliers and providers, coordinating marketing plans, campaign requirements, promotional tools, funding and deliverables.
• Work with suppliers to identify joint marketing opportunities, secure appropriate contributions and resources, and ensure commitments are delivered and measured.
• Collaborate with Product, CRM/Retention, Performance Marketing, Creative, Content, Digital, Customer Service, Data/Analytics, Compliance and other business teams to deliver aligned campaigns.
• Manage stakeholder expectations through clear briefs, agreed timelines, regular updates and timely escalation of risks or changes.
• Represent Product Marketing in relevant meetings and projects, providing recommendations and updates on priorities, progress and performance.
• Market Intelligence, Analytics and Reporting
• Conduct and oversee market research, competitor analysis and customer insight work to understand market trends, competitor positioning, customer needs and opportunities for differentiation.
• Use available reporting and analytics tools to evaluate campaign and product performance, including relevant measures such as stakes, gross gaming revenue (GGR), bet count, active customers, acquisition, engagement, retention and return on investment.
• Translate performance results into clear insights, recommendations and actions for the Product Marketing Manager and wider business.
• Oversee reporting from Product Marketing team members and prepare accurate monthly departmental reports, alongside weekly, quarterly or annual updates as required.
• Monitor campaign expenditure, supplier contributions and budget utilization; support budget planning, forecasting and ROI evaluation.
• Maintain accurate campaign records and ensure results, learnings, risks and recommended next steps are communicated to relevant stakeholders.
• Brand, Governance and Compliance
• Ensure product marketing activity is consistent with Hollywoodbets’ brand positioning, tone of voice and applicable brand standards.
• Ensure campaigns and communications comply with applicable legislation, gambling regulations, license conditions, internal policies and approved marketing standards.
• Work with relevant compliance and business stakeholders to identify risks and ensure campaign mechanics, messaging and execution receive the required review and approval.
• Promote responsible, accurate and customer-focused communication across all product marketing activity.

What You’ll Bring To The Team:

• Strategic thinking and commercial acumen.
• Leadership, team management and performance development.
• Analytical skills and data-driven decision-making.
• Product marketing and campaign management.
• Project management, planning and organization.
• Communication and stakeholder relationship management.
• Problem-solving, creativity and innovation.
• Budget management and performance reporting.
• Attention to detail and quality assurance.
• Accountability, results orientation and adaptability.
• Regulatory compliance and ethical conduct.

So, are you ready to level up, learn, and perform at your best? Apply now!

Please note that only applicants who meet the stipulated minimum requirements will be considered.

Please be advised that should you not be contacted within 30 days, kindly consider your application to be unsuccessful.