Customer Acquisition Representative - Cape Town

Château Gâteaux has been creating exceptional handcrafted quality cakes, pastries and treats since 1997, earning them the moniker #TheCakePeople.

Every Château Gâteaux masterpiece is lovingly made with the finest ingredients available.

Ready to take your career to the next level?

Château Gâteaux is looking for a Customer Acquisition Representative.

As a Customer Acquisition Representative you will generate qualified Food Service opportunities, support customer tastings and activations, and contribute to new customer acquisition and revenue growth within the assigned territory.

What The Role Entails

• Identify and approach restaurants, cafés, hotels, caterers and other dessert buyers through calls and planned visits.
• Qualify decision makers, dessert needs, volume potential, current suppliers and distributor relationships.
• Arrange qualified meetings and tastings; brief the BDR and Development Chef and actively support opportunity progression through to first order.
• Use Bidfood lost customer and new customer list to generate sales leads
• Convert customers into buying through Bidfood primarily, D2C Channel second and lastly to independents
• Support customer reactivation, distributor growth initiatives and new-business acquisition opportunities.
• Execute approved events, sampling, trade shows and launches against a brief, budget and sales or lead objective.
• Follow food handling, and cold-chain procedures; reconcile samples and event stock.
• Support corporate outreach, local partnerships, pop-ups, loyalty campaigns and planned store selling activities.
• Maintain accurate lead records, pipeline updates, weekly route plans, follow-ups, activity reports and event results.
• Use agreed pricing and supply routes. BDRs retain account ownership, quotations, negotiations and closing.
• Follow one agreed work plan; D2C activity focuses on sales support rather than routine store relief or shift cover.

How The Role Is Measured

• Qualified Food Service leads, meetings, tastings and first orders – 35%
• Revenue generated from originated opportunities and new accounts – 25%
• Pipeline quality, activity compliance, follow-up discipline and lead ageing – 15%
• Activation execution, leads generated and sales contribution – 15%
• Planned D2C sales support and campaign results – 10%

Ideal Competencies Of The Candidate

• Sales Drive: Proactively seeks opportunities and follows up consistently.
• Customer Engagement: Confident in cold calling and face-to-face selling.
• Commercial Judgement: Qualifies opportunities and respects customer ownership.
• Organisation: Plans territory visits, tastings and activations efficiently.
• Teamwork: Works effectively with BDRs, stores and Customer Marketing.
• Accountability: Records activity accurately and tracks measurable outcomes.
• Adaptability: Responds professionally to objections and changing priorities.
• Prospecting and Pipeline Management: Effectively identifies opportunities, prioritises prospects and progresses opportunities through the sales funnel

Preferred Experience & Qualification

• Grade 12 / Matric; relevant sales or marketing training is advantageous.
• Approximately 2 years of field sales, customer acquisition, business development, retail sales or activation experience.
• Food service or FMCG exposure is advantageous.
• Demonstrated prospecting, customer-facing selling and follow-up skills.
• Comfortable using mobile sales tools, customer trackers and spreadsheets.
• Valid driving licence; ability to travel, with transport arrangements agreed.
• Available for planned weekend or evening activations under agreed working arrangements

Please respond with the following;

• Updated CV

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